Account research for developer tools sales

Account research for developer tools sales should tell you which accounts to call this week, who to talk to and why now, with a source you can check for every point. Repclose does that for sellers of tools that engineers use to build, test, ship or run code: upload your accounts, and it ranks them and writes a plan for each.

Start with 5 free plans See a sample brief

What Repclose checks at developer tools accounts

Repclose reads public sources for every account when you run it. These matter most in developer tools deals:

• Public GitHub activity. How active the company's public repositories are, and what they are written in.
• Dependency files. Package files such as package.json and requirements.txt list the libraries a team already relies on, including ones that compete with or complement yours.
• Job posts. The tools named in engineering job posts, and new roles such as developer experience or platform, show what the team is building next.
• Docs and engineering blog. What the company publishes for its own developers shows how it works.

It also reads the company's own pages and recent news. Each finding links to its source, with the publication date where one exists, and anything inferred is marked as a guess.

Who to talk to

In developer tools deals the people who matter are often engineering managers, staff engineers, developer experience and platform leads, and the engineers who would use the tool every day. Repclose lists about 10 relevant people at each top account, checks the top 5 still hold their roles, and writes a short "why they care" note for each.

What you get for each account

• Whether the account fits who you sell to, and how strongly.
• Why now: the dated changes behind the timing.
• The people to call and what matters to each.
• Next steps and questions to ask, with the sources behind every point.

Upload up to 1,000 accounts in one run. Watched accounts are rechecked every week, so the plan shows what changed.

Doing it by hand

If you'd rather research accounts yourself, start with a four-step method for technical accounts and finding the right person.