Account research for data infrastructure sales

Account research for data infrastructure sales should tell you which accounts to call this week, who to talk to and why now, with a source you can check for every point. Repclose does that for sellers of databases, warehouses, pipelines, streaming or other data platform tools: upload your accounts, and it ranks them and writes a plan for each.

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What Repclose checks at data infrastructure accounts

Repclose reads public sources for every account when you run it. These matter most in data infrastructure deals:

• Job posts. Data engineering and data platform roles, and the tools they name, show what the team runs and what it is hiring to build.
• Engineering blog. Articles on pipelines, migrations or scaling a database explain the pain in the team's own words, with a date.
• Public code. Dependency files in public repositories show which data libraries are in use.
• Filings and news. For public companies, SEC filings and news give dated context on growth, spending and change.

It also reads the company's own pages and recent news. Each finding links to its source, with the publication date where one exists, and anything inferred is marked as a guess.

Who to talk to

In data infrastructure deals the people who matter are often data platform and data engineering leads, analytics engineering, and the engineering leader who owns the data budget. Repclose lists about 10 relevant people at each top account, checks the top 5 still hold their roles, and writes a short "why they care" note for each.

What you get for each account

• Whether the account fits who you sell to, and how strongly.
• Why now: the dated changes behind the timing.
• The people to call and what matters to each.
• Next steps and questions to ask, with the sources behind every point.

Upload up to 1,000 accounts in one run. Watched accounts are rechecked every week, so the plan shows what changed.

Doing it by hand

If you'd rather research accounts yourself, start with how to build a strategic account plan and a copyable account plan template.